May 14, 2015

Posted by in Food | 0 Comments

Oh, Cheese! Kraft Singles No Longer Identified as Cheese

As of May 13th, 2015 the Kraft Singles brand was told that it could no longer deem its contents as real cheese. Kraft Singles was inspected and was only shown to have a meager fifty-three percent of actual, legitimate cheese in this so-called cheese product. The label that now reads on the packaging of Kraft Singles is pasteurized prepared cheese product. Although this label has now been attributed to the Kraft brand, the company found a loophole to avoid an unhealthy stigma. 

Kraft Singles has added another label to its packaging, which is “Proud Supporter of Kids Eat Right”. This pasteurized prepared cheese product is the first food to have this label, and many are skeptical of the worth of the label in question. That is because these healthy labels are more easily given to big brand names like Kraft when money is given. In short, when the food company has the money, they can bribe anyone to get that healthy stamp of approval from the Academy of Nutrition and Dietetics. One dietician, Dr. Marion Nestle, is one of these skeptics. She noted, “”Kraft is well known as a sponsor and such seals are usually money-raising gimmicks. I’m wondering if ‘proud supporter of’ means that Kraft pays for use of this seal. If so, I’d like to know what the seal costs.”

It is easy to see that Kraft is making a large attempt to cover up the fact that their cheese is not exactly real, healthy cheese. In a health conscious world this move on Kraft’s part will earn them big money in grocery stores. This is because parents are fooled into thinking that they have found a kid healthy alternative to regular cheese even though it is simply a trick. That raises the question of what other labels are fooling parents and the rest of us in the United States. Are big brand names dictating what we eat by how they package the processed product? How is this affecting your children? 

Parents are being urged to not only read the packaging of the foods that they are buying, but to also read the nutrition facts. There is plenty that the big companies can mess with; however, the nutrition facts are set in stone, concrete, and to be trusted. After all, your children are yours. You decide if what you are feeding them is good enough and healthy enough for them. 

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